When it comes to buying a car, local searches are paramount. Potential buyers are looking for dealerships in their immediate area. That’s where local SEO comes in. By optimizing your online presence for local searches, you can drive more traffic to your showroom and increase sales.”

• Google My Business Optimization: “Your Google My Business (GMB) profile is your digital storefront. Ensure it’s complete and accurate, with up-to-date information, including your address, phone number, and hours of operation. Use high-quality photos of your dealership and inventory. Encourage customers to leave reviews.”
• Build Local Citations and Reviews: “Local citations are online mentions of your business name, address, and phone number. Build consistent citations on reputable directories, such as Yelp, Yellow Pages, and industry-specific sites. Positive customer reviews are crucial for building trust and credibility. Encourage satisfied customers to leave reviews on Google and other platforms.”
• Optimize Website Content for Local Keywords: “Incorporate local keywords into your website content, such as city names, neighborhoods, and surrounding areas. Create location-specific landing pages to target potential buyers in different areas. Include your address and phone number on every page of your website.”
• Mobile Optimization: “Most local searches are conducted on mobile devices. Ensure your website is mobile-friendly and provides a seamless user experience on smartphones and tablets. Optimize your GMB profile for mobile searches.”

“Want to see how your dealership’s local SEO stacks up? Contact Marketing Motor today for a free local SEO audit.”